ABN AMRO
The challenge
The challenge was to develop the existing IT and Procurement documents into a simple and easy to understand format that communicated more efficient and sustainable usage to internal staff. These would be accessible through the ABN AMRO intranet.
The solution
From gaining an understanding of the target audience, we developed simple and informative copy for both pieces. We produced an interactive PDF guide that gave quick tips and ideas as to how users could save energy and become more efficient in the way they used technology.
And for the procurement piece, we produced a leaflet that outlined the procedures staff should be following, which could then be folded into a pen pot stand for desks – ensuring not only a simple reference piece, but also tidy desks!
Feedback from our client:
I've worked with B.sustainable on two pieces of work and was immediately impressed both by their professionalism and creativity. The work produced was to a very high standard, and was completed in a short time-frame. It was also very helpful to have the combination of marketing and sustainability skills in one agency. I found them to be very easy to work with and would highly recommend them for the production of any sustainability marketing materials.
Claire Heaven, Services Sustainable Development Programme Manager